Bayer MaterialScience

27. October – 3. November 2010

On the occasion of the trade expo K2010, an Interactive Product Portfolio was developed for Bayer Material Science. A total of 20 interactive interfaces allow for an intuitive access to over 80 product stories. A strict structure for interaction and a clearly designed interface make of easy access and orientation within the stories. An ambient modus visualises the five theme areas by generating the actual data structure as a 3D-room. This “data room” loads the stories into the interface. The core of the application is the central data bank with all contents which are administered via a web based Content Management System (CMS).

PARTNERS:

Concept / Design: dreiform GmbH, Köln

Multimedia: 235 Media GmbH, Köln

Fair construction: Werbe- und Messebau Walbert-Schmitz GmbH & Co. KG, Aachen

Construction Management: smd + partner, Aachen

Film production: Kutscher grafics in motion, Köln

Light: rgb GmbH, Essen / prg GmbH, Köln

Photos: Stefan Schilling