C/O POP Festival 2022 & 2023, Cologne

Helios Tower Projection



Client: Cologne on pop GmbH
26. APRIL 2023

The “c/o pop” festival has been held in Cologne since 2004 and has been bringing national and international acts from the fields of electro, indie and related styles to Cologne’s indoor and outdoor stages ever since. The festival also includes numerous special events that focus on presenting and promoting up-and-coming artists and young talents from the region.

The c/o pop Festival celebrated its 20th anniversary in 2023. There were over 30 stages with many artists. Highlights included performances by Joris with the WDR Funkhausorchester and OG Keemo at Schauspiel K├Âln. The c/o pop Convention also took place on April 27 and 28 with discussions on topics such as social washing, female empowerment and digital marketing.

In 2022 as well as 2023, 235 Media projected a video onto the 44-metre-high Helios Tower in Ehrenfeld as part of the overall branding of the “c/o pop” festival. Logos from various institutions and the unique festival branding could then be admired on the tower for the duration of the festival.

Translated with DeepL.com (free version)

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