Client: Cologne on pop GmbH
APRIL 24-28, 2024

The c/o pop Festival 2024 took place from April 24 to 28 in Cologne and celebrated its 21st edition. As an urban music festival, it presented a mix of established artists and up-and-coming talents from the pop, electro, indie and hip-hop genres. In addition to the concerts, the c/o pop Festival offered a diverse supporting program. The c/o pop Convention, an industry get-together with talks, presentations and workshops on topics relating to the music industry, took place at the same time.

This year, as in 2022 and 2023, 235 Media once again used the 44-metre-high Helios Tower in Ehrenfeld as part of the overall branding of the “c/o pop” festival. Logos from various institutions and the unique festival branding could then be admired on the tower for the duration of the festival.