1985

“As collage technique replaced oil paint, the cathode-ray tube will replace the canvas.” With these words, Nam June Paik prognosticated a great future for media art as early as the 1960s. After more than four decades, video art has long since outgrown its state of infancy. Meanwhile, it is established beside the traditional art categories like painting, sculpture and photography and no present art exhibition is imaginable without it anymore.

With the edition of the first video art series published on VHS in 1992, 235 Media took another consequent step to make the immaterial video art accessible to a wider audience. Besides the classics of video art of the 1980s, the first VHS VIDEO ART EDITION comprises trendsetting new works of the early nineties like Ulrike Rosenbach’s “Über den Tod” (“About Death”) or Raphael Montanez Ortiz’ “Introspective”.

The edition is not only interesting for colleges, universities and other educational institutions, it also addresses home users. The first VHS VIDEO ART EDITION was the first to allow an approach to electronic art outside the museum and exhibition context.