CLIENT: Mercedes Benz
April 2005

For the utility vehicles IAA in Hannover in 2005, 235 MEDIA developed an extensive media concept for their trade fair appearance. It started with the formulation of a central theme, as well as the motto of the fair, progressed via the design of the separate entry and animation areas of the stand and carried on through to the overlapping stand and product communication.

As so-called “Highlight Communication”, 235 MEDIA developed a scanning unit which, as a robot module, impressively spotlighted the technical capabilities and features of the utility vehicles.

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