CLIENT: Bayer MaterialScience
On 24th September 2011, the VCI Day took place. 90,000 visitors took up Bayer’s invitation to the “Open House”. A diverse and entertaining journey into the world of chemistry was provided for guests in Leverkusen, Berlin, Bergkamen, Bitterfeld, Brunsbüttel, Dormagen, Frankfurt, Krefeld-Uerdingen, Knapsack, Monheim und Wuppertal.
235 MEDIA developed and built a total of 57 interactive tables in ten German locations. Using images and text, the interactive tables presented fascinating stories from the research department about the inventor company Bayer, which were the highlight in the “Domes”. They informed the visitor about trends in “health”, “nutrition” and “climate and resources” and about the work carried out by Bayer in these fields.