CLIENT: ROM AG
ROM AG is a Belgian producer of upholstered furniture, headquartered in Eupen. This family-owned company was founded in 1961, and currently has a total of around 900 employees in four locations. Every year, the company sells more than 30,000 fabric and leather furniture suites in more than 20 countries. In recent years, ROM AG has specialised in the IT-supported configuration of upholstered furniture, and the networking of upholstered furniture with smart home systems.
For the first “LivingROM” shop, 235 MEDIA collaborated with ROM AG to create an interactive sample wall which allows customers to configure combinations of sofas, carpets and side tables to their own requirements. As soon as one of the wall’s approx. 500 fabric samples is placed on the table, the corresponding groups of fabrics and recommendations are illuminated on the wall in precise detail by means of projection mapping. The sample wall is also designed to interact bidirectionally with the 3D configuration software specially developed by ROM AG.