Client: Bayer 3D Brand Room, Beijing
The 3D brand room is the public face of Bayer AG at their new headquarters in Beijing. In this building, completed in 2006 by the gmp architects von Gerkan, Marg and Partner, a visitors centre has been set up on the third floor, a third of which is made up of an interactive room installation. Here, the three topics of “Climate + Resources”, “Nutrition” and “Health” are presented through a progressive, interactive design and an attached lighting display, also describing the related global challenges. At the heart of the display are three interactive tables, upon which thematically arranged “product stories” are presented; for example, the contribution made by Bayer AG to solving existing problems.
The basis of this application is a server based presentation tool developed by 235 MEDIA – the Interactive Cross-linked Media Database. Thanks to its flexible architecture, this software system enables the use of different presentation media (touchscreens, interactive tables, websites etc.) and allows a location-specific adjustment and worldwide updating of complex content via a server. The software contains a CMS (Content Management System), which enables the adding and configuration of data with different regional points of focus. The updating of clients in numerous international locations is performed by a web server, through an automatic update routine.
The system created for Bayer AG has locations around the world and is available in the following languages: English, German, Chinese, Finnish, Polish, Russian and Spanish.
Exhibitor / Project Management: Bayer AG, Leverkusen
Concept / Design: Bayer AG Leverkusen, 235 MEDIA GmbH, Cologne
Multimedia: 235 MEDIA GmbH, Köln
Film Production: Kutscher: graphics in motion, Cologne
Light: Peter Fischer Lichtgestaltung, Cologne