Posts Tagged ‘Firmen’

Showroom “LivingROM”

Posted by Lina Heuschen

CLIENT: ROM AG
March 2017

ROM AG is a Belgian producer of upholstered furniture, headquartered in Eupen. This family-owned company was founded in 1961, and currently has a total of around 900 employees in four locations. Every year, the company sells more than 30,000 fabric and leather furniture suites in more than 20 countries. In recent years, ROM AG has specialised in the IT-supported configuration of upholstered furniture, and the networking of upholstered furniture with smart home systems.

For the first “LivingROM” shop, 235 MEDIA collaborated with ROM AG to create an interactive sample wall which allows customers to configure combinations of sofas, carpets and side tables to their own requirements. As soon as one of the wall’s approx. 500 fabric samples is placed on the table, the corresponding groups of fabrics and recommendations are illuminated on the wall in precise detail by means of projection mapping. The sample wall is also designed to interact bidirectionally with the 3D configuration software specially developed by ROM AG.

German Federal Ministry for Economic Affairs and Energy

Posted by Lina Heuschen

CLIENT: German Federal Ministry for Economic Affairs and Energy
2014 til 2015

On behalf of the “German Federal Ministry for Economic Affairs and Energy”, 235 MEDIA has designed and implemented a variety of animations and interactive applications within the framework of 14 overseas trade fairs addressing all aspects of “renewable energies”. The aim is to present Germany on the international stage in connection with progressive ideas and innovative products in the field of renewable energies and energy efficiency.

In close coordination with the “Energy Efficiency”, “Renewable Energies” and “Energy Transition” export initiatives, the work has produced, among other things, a 3D animation of a model energy-efficient house, an optimum energy landscape with smart-grid systems, and a 360° projection. All of the applications were produced in a multilingual format comprising seven languages. Here, the focus lies on communicating complex contexts and technologies to trade-fair visitors from various cultural and linguistic backgrounds in a short reception time.

235 MEDIA carried out the conception, graphic design, programming and sound design.

Institut der deutschen Wirtschaft Köln

Posted by Lina Heuschen

CLIENT: Cologne Institute for Economic Research
May 2013

For the presentation of the new info truck of the Cologne Institute for Economic Research (IW) 235 MEDIA produced an approx. five minute animation film.

The animation starts with an exterior view of the truck in a fictitious landscape and then goes on a tour from the lower to the upper level inside the truck. In total ten trucks will be built by IW Media which on their nationwide tours will inform students, parents, and teacher about education opportunities and professions in the metal and electrical industry. For this purpose there are various information and experimental stations on two levels, which are reproduced in the animation film.

As well as the creation of the script and production of the animation 235 MEDIA also conceptualised and realised the sound design and speech recordings with explanatory information.

PARTNER:
In collaboration with Cologne Institute for Economic Research.

German Federal Office of Economics and Export Control

Posted by Lina Heuschen

CLIENT: German Federal Office of Economics and Export Control
January til November 2013

Within the framework of the Renewable Energies/Energy Efficiency Export Initiatives, the Federal Republic of Germany is participating in a total of 10 trade fairs with a joint stand in 2013. Part of the corporate design is an interactive media table and a 360° projection that is used to support the communication goals. In addition, these exhibits act as design elements and help the stand to achieve a long-range effect.

The media table realised by 235 MEDIA consists of a circular projection table with a diameter of 100 cm, a projection cylinder with a 500 cm diameter mounted above the table, and the corresponding control units. The multi-touch surfaces allow visitors to learn interactively about the focal topics of the Renewable Energies/Energy Efficiency Export Initiatives. Different imagery is generated on the projection cylinder depending on the accessed content, providing changing atmospheric moods at the trade-fair stand.

The rear projection is complemented by a multi-touch function with an IR camera detection system, an IR laser matrix and a HD camera. The 360° projection is realised with six projectors on a rear-projection screen and steered by a Watch Out system.

Stations:
Abu Dhabi (United Arab Emirates), Johannesburg (South Africa), St. Petersburg (Russia), Bangkok (Thailand), San Francisco (USA), Tokyo (Japan), Mexico City (Mexico), Manila (Philippines), Buenos Aires (Argentina), Casablanca (Morocco)

Bayer 3D-Markenraum, Warschau

Posted by Lina Heuschen

CLIENT: Bayer SP. z o.o.
NOVEMBER 2012

235 MEDIA designed and realised a two-area 3D Brand Space for Bayer’s company location in Warsaw. The entire media planning and installation process was handled by 235 MEDIA. In the showroom area, backlit printed graphics fill the walls and lend the room an intensive background atmosphere that directs the visitor’s concentration to a large Interactive Table presenting products and innovations from all Bayer subgroups.

The Interactive Table is fitted with an RFID receiver unit for nine tokens, also developed by 235 MEDIA, that contain RFID transmitter chips. The tokens, which are distributed over stainless-steel pedestals around the Interactive Table, each represent a specific Bayer product and initiate an associated product story when placed on the specially provided area on the table. This haptic device is an additional attractive and often-used interactive feature that allows visitors to explore Bayer’s products and innovations. The application is based on the Interactive Cross-Linked Media Database developed by 235 MEDIA. This software system can be used with various presentation media (touch screen, Interactive Table, website, etc.) and allows location-specific adaptation and worldwide updating of complex content via a server system. Developed for Bayer AG, the system is used across the globe and has already been implemented in the languages German, English, Chinese, Finnish, Polish, Russian and Spanish. The content’s editorial management and implementation is carried out at 235 MEDIA.

Three monitors built into a wall show “Challenge/Solution Videos” that illustrate Bayer’s commitment to the core competencies of health, agriculture and materials science within the context of global megatrends.

The second area of the 3D Brand Space, which can be separated from the showroom area by a sliding glass wall, is referred to as a laboratory and acts as a versatile multi-functional room for group visits, talks and similar events. The room is equipped with two touch-screen monitors, radio microphones and ceiling loudspeakers, as well as mobile tables and seating. 235 MEDIA installed a management unit in an alcove, allowing all monitor content and audio functions to be controlled and combined via a touch screen and intuitive user menu. Thanks to an integrated matrix, additional information such as films, animations, applications or external signals from a laptop can be displayed on any monitor.

PARTNER:
Kutscher: graphics in motion, Cologne

Bayer Liaison Office, Berlin

Posted by Lina Heuschen

CLIENT: Bayer AG
OKTOBER 2012

The new premises of Bayer’s Liaison Office Germany in Berlin offer the ideal conditions for communicating innovation in a hands-on fashion. In close cooperation with Bayer AG’s Communications – Corporate Events department, 235 MEDIA designed the entire showroom, from the artistic concept to the interior architecture and the media planning and realisation.

Laid out as an open communication area, the Liaison Office in the headquarters of Bayer HealthCare Pharmaceuticals is equipped with an Interactive Table that presents products and innovations from all Bayer subgroups. The application is based on the Interactive Cross-Linked Media Database developed by 235 MEDIA. This software system can be used with various presentation media (touch screen, Interactive Table, website, etc.) and allows location-specific adaptation and worldwide updating of complex content via a server system. Developed for Bayer AG, the system is used across the globe and has already been implemented in the languages German, English, Chinese, Finnish, Polish, Russian and Spanish. The content’s editorial management and implementation is carried out at 235 MEDIA.

To allow larger visitor groups to access the information conveyed through the various media, the Liaison Office is also equipped with a large-format projection wall. The projected content – such as films, content from the Interactive Table or PowerPoint presentations – is controlled via a tablet PC equipped with an intuitive user interface developed specially by 235 MEDIA.

A large counter provides structure to the room and allows the company to provide catering for guests. In addition, an integrated USB interface allows, for example, a notebook computer to be connected and further content to be presented on the projection wall.

Large-format prints that fill the walls in the hallway area and showroom act as visual anchor points and present the spectrum of Bayer’s activities in the fields of health, agriculture and materials science.

PARTNER:
In cooperation with Bayer AG, Communications – Corporate Events

Bayer Material Science – Technikomm

Posted by Lina Heuschen

CLIENT: Bayer Material Science
November 2012

235 MEDIA has developed and set up a three-dimensional, interactive visitor guide for Bayer Material Science’s “Technikomm” in Leverkusen.

Using a tablet PC, visitors move through a virtual space that corresponds to the real exhibition area. The viewing angle seen on the tablet PC corresponds exactly to that looking at the real exhibits. This way, detailed information on the material characteristics can be gathered intuitively. In addition, the system offers selected tours where visitors have direct access to a wide range of information, images and film footage specifically arranged by topics and materials.

The application was produced in German and English. Other languages can be added. The tablet PCs are housed in a tablet cabinet that on the one hand takes care of the power supply, and on the other allows them to be updated centrally

Bayer 3D Markenraum, Beijing

Posted by Lina Heuschen

Client: Bayer 3D Brand Room, Beijing
JANUARY 2012

The 3D brand room is the public face of Bayer AG at their new headquarters in Beijing. In this building, completed in 2006 by the gmp architects von Gerkan, Marg and Partner, a visitors centre has been set up on the third floor, a third of which is made up of an interactive room installation. Here, the three topics of “Climate + Resources”, “Nutrition” and “Health” are presented through a progressive, interactive design and an attached lighting display, also describing the related global challenges. At the heart of the display are three interactive tables, upon which thematically arranged “product stories” are presented; for example, the contribution made by Bayer AG to solving existing problems.

The basis of this application is a server based presentation tool developed by 235 MEDIA – the Interactive Cross-linked Media Database. Thanks to its flexible architecture, this software system enables the use of different presentation media (touchscreens, interactive tables, websites etc.) and allows a location-specific adjustment and worldwide updating of complex content via a server. The software contains a CMS (Content Management System), which enables the adding and configuration of data with different regional points of focus. The updating of clients in numerous international locations is performed by a web server, through an automatic update routine.

The system created for Bayer AG has locations around the world and is available in the following languages: English, German, Chinese, Finnish, Polish, Russian and Spanish.

PARTNERS:
Exhibitor / Project Management:  Bayer AG,  Leverkusen
Concept / Design: Bayer AG Leverkusen, 235 MEDIA GmbH, Cologne
Multimedia: 235 MEDIA GmbH, Köln
Film Production: Kutscher: graphics in motion, Cologne
Light: Peter Fischer Lichtgestaltung, Cologne

Bayer MaterialScience

Posted by Lina Heuschen

CLIENT: Bayer MaterialScience
SEPTEMBER 2011

On 24th September 2011, the VCI Day took place. 90,000 visitors took up Bayer’s invitation to the “Open House”. A diverse and entertaining journey into the world of chemistry was provided for guests in Leverkusen, Berlin, Bergkamen, Bitterfeld, Brunsbüttel, Dormagen, Frankfurt, Krefeld-Uerdingen, Knapsack, Monheim und Wuppertal.

235 MEDIA developed and built a total of 57 interactive tables in ten German locations. Using images and text, the interactive tables presented fascinating stories from the research department about the inventor company Bayer, which were the highlight in the “Domes”. They informed the visitor about trends in “health”, “nutrition” and “climate and resources” and about the work carried out by Bayer in these fields.