Dithmarscher Landesmuseum

Client: Die LutherMuseen
01 DEZEMBER 2023 – 06 JANUAR 2025

The Luther House was built in 1504 as the original Augustinian monastery and has been a UNESCO World Heritage Site since 1996. It was given its current name because Martin Luther worked and lived there with his family after the Reformation.
Due to renovation work, the Luther House cannot be visited until 2025. However, to give visitors an opportunity to gain an insight into Luther’s life, there will be a special exhibition in the front building, known as the Augusteum. From December 1, 2023 to January 6, 2025, the exhibition “Literally Luther. The Reformer from A to Z” will be presented there.

235 Media realized a large-format, immersive spatial projection that picks up on themes from Luther’s life. Visitors are led into a boundless dimension by the room-filling projection and can thus immerse themselves in the subject matter.

The concept and production come from Dr. Ulrich Hermann’s exhibition Medien Transfer GmbH, Münster.

Dithmarscher Landesmuseum

Client: District Dithmarschen
30 SEPTEMBER 2023

The Dithmarscher Landesmuseum presents the regional history of Dithmarschen up to 1867, with a focus on low tide, high tide, dyke construction, landscape development and settlement. Partially listed buildings and accessible rooms take visitors on a regional journey through time, including the famous courtroom of Markus Swyn from 1568. Other topics are also covered, such as evidence of Dithmarschen’s peasant republic, especially from the Middle Ages and early modern times, as well as a rich collection of textiles, toys and furniture.

In a three-year renovation project, the listed building will be modernized and a new building will serve to expand the museum. As a result of this measure, the exhibitions will be redesigned and renewed with digital exhibits. The focus here is on accessibility, both in terms of physical access and to the content of the exhibitions.

235 Media is creating numerous new media stations, room installations and animations. Here, analog and digital representations intertwine, inviting visitors to participate and creating an inclusive visitor experience.

Carolyn Lazards/Haegue Yang

Client: Museum Ludwig
10 AUGUST 2023 TO 31 AUGUST 2025

Every two years, the Museum Ludwig in Cologne presents contemporary art from its collection. This year’s theme focuses on different understandings of time.

Carolyn Lazard’s work “Extended Stay” consists of an articulated arm attachment used in medical facilities. A monitor is attached to the end of it, on which television programs are shown in an endless loop, alternating every 90 seconds. The visitors take on the perspective of patients who have a longer stay in hospital due to illness.

Haegue Yang’s installation “Mountains of Encounter” focuses on a meeting between the Korean independence fighter Kim San and the US journalist Nym Wales (aka Helen Foster Snow) in the Chinese mountain region of Yan’an. The red blinds are reminiscent of the mountain formations, which are given a menacing effect through the use of light. In this abstract new structure, cultural codes from East and West are placed next to and in dialog with each other.

235 Media supports the two artists Carolyn Lazard and Haegue Yang in the implementation of their art and realizes the media installations.

Arche Nebra, Nebra

Client: Kulturbetriebe Burglandkreis
21 JUNE 2023

The visitor center “Arche Nebra” was reopened with new highlights and barrier-free access. It is located near the site where the Nebra Sky Disk was found, a 3600-year-old bronze disk that is considered the oldest known concrete representation of the sky. New attractions include a high-definition planetarium show designed and implemented in a fulldome theater by 235 Media.

The planetarium show offers visitors a fascinating experience by taking them on an immersive journey through the cosmos. Using state-of-the-art technology, the stars, planets and galaxies are displayed in breathtaking clarity and detail. Visitors have the opportunity to explore the fascinating secrets of the universe and learn more about the Nebra Sky Disk and its significance to the history of astronomy.

The scope of services included execution planning, preparation and support of the tendering process and construction supervision until final approval.

Museum am Schölerberg, Osnabrück

Client: Museum am Schölerberg
21 JUNE 2023

The Museum am Schölerberg in Osnabrück opens a new permanent exhibition on 1,800 square meters and takes visitors on a unique journey through time. The main theme is the development of life, ranging from the birth of our planet to the present and futuristic city models. Particular emphasis is placed on the region and its history.

The exhibition is divided into five areas, which highlight the topics of evolution, biodiversity and climate change from different perspectives in numerous interactive stations: Astronomy, Water, Forest, Open Land and Urban Life.

235 Media was responsible for the technical realization as well as special constructions within the exhibition. Especially the interactive stations like the whispering floor or the mushroom telephone, with which the visitors* perceive the exhibition as an exploration tour through time, are highlights of the exhibition.

C/O POP Festival 2022 & 2023, Cologne

Client: Cologne on pop GmbH
26. APRIL 2023

The “c/o pop” festival has been held in Cologne since 2004 and has been bringing national and international acts from the fields of electro, indie and related styles to Cologne’s indoor and outdoor stages ever since. The festival also includes numerous special events that focus on presenting and promoting up-and-coming artists and young talents from the region.

The c/o pop Festival celebrated its 20th anniversary in 2023. There were over 30 stages with many artists. Highlights included performances by Joris with the WDR Funkhausorchester and OG Keemo at Schauspiel Köln. The c/o pop Convention also took place on April 27 and 28 with discussions on topics such as social washing, female empowerment and digital marketing.

In 2022 as well as 2023, 235 Media projected a video onto the 44-metre-high Helios Tower in Ehrenfeld as part of the overall branding of the “c/o pop” festival. Logos from various institutions and the unique festival branding could then be admired on the tower for the duration of the festival.

Translated with DeepL.com (free version)

Artmuseum Bonn

Client: Artmuseum Bonn
30 November 2022

The work “Remagine” by artist Olafur Eliasson, created in 2002, consists of 12 spotlights that project immaterial spaces onto walls with their beam of light. The spotlights are controlled by a computer program and switch on and off accordingly, creating a complex interplay of the illusion of central-perspective spatial alignments and spatial doublings.
Light plays a key role in many of Eliasson’s works, and he also makes use of the four elements. With this methodology, the viewer’s perception is deceived and experimentally distorted.

The Kunstmuseum Bonn is taking up Eliasson’s work again in 2022 and presenting it in a restored form. 235 Media has taken over the renewal of the computer programming and lighting control.

Stadtmuseum Simeonstift, Trier

CLIENT: Stadtmuseum Simeonstift

JUNE 25 to NOVEMBER 27, 2022

In the exhibition “The Legacy of Rome. Visions and Myths in Art”, the Stadtmuseum Simeonstift Trier explores the traces that the fall of the Roman Empire left behind in the emergence of various state formations. Visitors are guided through the history of the mythification of the fall of the empire up to the 19th century.

Over the following centuries, the leaders of the most diverse nations increasingly developed into legendary heroic figures: Arminius in Germany, Vercingetorix in France, Boudicca in England etc. became the central figures of slowly developing nations. The tales of the Nibelungs, Dietrich von Bern and Uther Pendragon processed the events in a legendary way and thus contributed to the formation of the identity of modern European nations. The burgeoning nationalism led to numerous imaginative depictions of the respective heroes defending “their” country against “Roman oppression”.

235 Media designed and realized several interactive media stations. The “Heroes against Rome” station, for example, offers visitors the choice between three historical figures that can be placed in a table recess as RFID objects and thus start film clips on a corresponding monitor.

MuseumMobil, Traveling exhibition

Client: Foundation House of History
North Rhine-Westphalia

26 SEPTEMBER 2022

Following the major anniversary exhibition “75 Years of North Rhine-Westphalia” in the Behrensbau in Düsseldorf, the exhibition is touring NRW in a condensed format. Over the next four years, the specially developed “MuseumMobil” will stop for ten to twelve days in each of the state’s 53 districts and independent cities. Visitors can bring their personal objects and stories to the mobile on “collection days” and thus participate in building up the collection of the new museum “House of History of the State of North Rhine-Westphalia”.

235 Media had already developed interactive media applications in the Düsseldorf exhibition, which were then adapted for the MuseumMobil. In addition, 235 Media produced three new applications that, among other things, offer immersion levels for the exhibits on display in the mobile.

Maria and Ana de Alvear – “Ancestors” (world premiere)

Client: Haus der Musik Innsbruck

On March 11, 2022, the piece “Ahnen” for chamber orchestra and multi-screen video projection by Maria and Ana de Alvear was premiered in the Great Hall of Haus der Musik Innsbruck. The title “Ahnen” (Ancestors) plays with the double meaning of the German word involving both ancestors and foreshadowing.

Madrid-born composer Maria de Alvear lives in Germany and Spain and seeks to reveal connections between different cultures and different art forms in her works. Video works by her sister, visual artist Ana de Alvear, often serve as inspiration and components of the compositions.

“Ahnen” was written in 2007 for two voices, hurdy-gurdy and video, but has now been performed as an orchestral work by the Tyrolean Symphony Orchestra.

235 Media handled the elaborate projection mapping onto the two narrow acoustic side walls and the back wall behind the orchestra, making the performance an intense immersive experience.

Hito Steyerl “Power Plants”

Client: Museum Ostwall, Dortmund

FLOWERS! Flowers in 20th and 21st Century Art

With 180 works by almost 50 artists*, the exhibition “FLOWERS! Flowers in 20th and 21st Century Art” offers a comprehensive overview of the motif of the flower in the art of the past and present century. The multi-channel video environment “Power Plants” by Hito Steyerl from 2019, set up by 235 Media in the Dortmunder U, is an example of the media-artistic further development of a theme that has inspired artists since the Baroque period until today.

The environment developed by Hito Steyerl consists of 18 LED video modules in different sizes from 50 x 100 cm to 100 x 200 cm and 18 LED text modules arranged in three steel frames. Each monitor-text unit is a “power plant” video sculpture created by neural networks. They form a virtual garden consisting of plants with ecological, medical and political powers. Here Hito Steyerl connects the concept of ruderal vegetation (from the Latin rudus ‘debris’), which sets itself up on fallow or devastated land that has been overused or kept free of vegetation, with the automated systems of reproduction and distribution of images and their effects on political systems that she has studied many times.

Rotes Haus Monschau

Client: moser_mahlstedt designbauwerk GmbH, Cologne

April 1, 2022

The Red House Monschau opened its revised and expanded permanent exhibition. The patrician house from the middle of the 18th century originally served as the home and central business premises of the Scheibler cloth-furnishing dynasty and today offers unique insights into late Baroque living and everyday life, pre-industrial cloth manufacturing processes and historical fashion trends as well as information about the wool route, which links the cultural heritage of the cloth-furnishing region in the three-country region around Aachen.

The new part of the exhibition is dedicated to the elaborate production of cloth with interactive monitor and projection installations – realised by 235 Media – and a media slider, vividly conveys the family’s trade relations and sheds light on the city’s history, which is interwoven with it. In a kind of practical application, elaborate weaving samples presented in pattern books can be projected vividly as waistcoats by visitors. An atmospheric experience is conveyed by an audiovisually staged projection that brings back to life the vaulted cellar supported by rusticated columns where wool was once washed.

Power2 Change – Mission energy transition

Client: Landschaftsverband Westfalen-Lippe

14 August 2022 – 11 December 2022

In the presence of the Federal Minister of Education and Research Bettina Stark-Watzinger, the POWER2CHANGE – MISSION ENERGIEWENDE exhibition was opened at Henrichshütte Hattingen on Aug. 13, 2022. Four complex thematic islands explore the question of how new technologies can help to master the energy transition in order to stop climate change. The production of green electricity and alternative fuels, the use of CO₂ as a raw material for the chemical industry and many other topics are presented in a compact and comprehensible way with carefully curated exhibits.

235 Media designed and implemented four large interactive tangible tables, four analog hands-on exhibits, four digital solution games, two augmented reality stations and many other media stations using a wide variety of technologies for the traveling exhibition.

The exhibition will go to the Klimahaus Bremerhaven in December and will then be shown at five other locations in Germany.

Animation of the NRW state coat of arms

Client: Justice of the state of North Rhine-Westphalia

February 23, 2022

On February 23, 2022, the “Congress on Digitization (in) Legal Education JURTECH:JURSTUDY” organized by the Ministry of Justice of North Rhine-Westphalia took place at Düsseldorf Airport. The animation of the North Rhine-Westphalian state coat of arms, which we produced and which had already been shown on 22 LED meshes on the exterior façade of the Behrens Building at the “75 Years of NRW” exhibition, served as the key visual. In its revised form, the animation now ran on a 4k LED video wall.

DASA Working World Exhibition

Client: Federal Institute for Occupational Safety and Health

13 November 2021 – 9 August 2022

The DASA Working World Exhibition in Dortmund is the permanent educational active facility of the Federal Institute for Occupational Safety and Health. The new temporary/travelling exhibition “Artificial Intelligence. An exhibition about people, data and control” is dedicated to the ambivalence of new developments in the field of artificial intelligence, which is gradually permeating the home, the working world and public space. Among other things, the exhibition uses various media stations to educate visitors about the opportunities and dangers of the new technology.

235 Media conceived the media technology, developed the screen design of the media stations, wrote software, built sensors, produced short films, realised the hardware and set it up in the exhibition.

Further stations of the exhibition are the Technical Museum Vienna, the Tekniska museet Stockholm, and the Parque de las Ciencias in Granada.

Capital City Stuttgart

Client: Capital City Stuttgart

October 2021

In the centre of Stuttgart, a new urban district is being built on an area of 85 hectares, the Rosenstein Quarter. In order to involve citizens in the planning process and to ask for their opinions and wishes, the City of Stuttgart has set up an exhibition space of approximately 225 square metres near the City Hall.

The central element is a 23 square metre “living city model” that serves as a projection surface for animations showing the various developments of the future quarter that can be selected on four tablets. Other attractive media stations include an “interactive screen”, an interactive quiz, several listening stations and an interactive photo wall where visitors can take selfies in front of pictures of the future quarter.

235 Media created the software, supplied and set up the media technology, including soft-edge projections and corona-compliant touchless interaction technology.

In collaboration with Dr Ulrich Hermanns | Ausstellung Medien Transfer GmbH, Münster.

House of History North Rhine-Westphalia

Client: Foundation House of History North Rhine-Westphalia

OUR STATE. 75 Years of North Rhine-Westphalia

27 August 2021 – 23 May 2022

 

To mark the 75th anniversary of North Rhine-Westphalia, a large exhibition was held in the Behrens building in Düsseldorf, which served as the seat of the first NRW minister-presidents from 1946 onwards. A variety of topics such as flight, expulsion, industry and economy, but also more mundane topics such as football, were presented on an exhibition area of approximately 1,200 square metres. At the same time, the show was the opening exhibition for the future “House of History North Rhine-Westphalia”, which will be realised in the Behrens building.

235 Media produced two interactive media installations for the exhibition: At “Where do you come from?” visitors could state their origins and those of their parents and grandparents and understand what role immigration plays in North Rhine-Westphalia. Another station allowed the audience to define topics that are considered future challenges for the federal state.

In the foyer we realised a 270° video panorama that was projected onto nine surfaces.

For the front of the building, we equipped 22 of the 48 windows on the third floor with LED meshes, for which we created an animation based on the state flag.

In collaboration with gewerkdesign, Berlin.

Altena Castle

Client: Märkische Kulturstiftung Burg Altena

September 2021

As part of the media enhancement of the cultural-historical exhibition at Altena Castle, 235 Media produced seven videos for Pepper’s Ghost installations as well as wall and floor projections. Seven characters from contemporary history present historically authenticated facts and anecdotes that are closely related to the town of Altena and the exhibition site.

The filming took place in a green-screen studio in Cologne. The entire production – from casting the actors to shooting and post-production – was carried out by the 235 Media team.

LWL Archaeological Museum Herne

Client: LWL Archaeological Museum Herne
Special Exhibition: Stonehenge in Herne
23 September 2021 – 25 September 2022

The special exhibition Stonehenge in Herne in the LWL Archaeological Museum Herne presents the latest research results on what is probably Europe’s best-known archaeological monument. In the 16 thematic areas, there are detailed 1:1 replicas of the mighty megaliths, analogue and virtually reconstructed landscapes, 25 media stations and selected finds from English archaeology and the LWL Archaeology for Westphalia.

Visitors go on a journey through time, juxtaposing the history of Stonhenge with developments in Westphalia and the Ruhr region at the same time. For here too, over 4,500 years ago, and in part even earlier than in southern England, megalithic (mega = large, lithos = stone) structures were created that served as social meeting places in a landscape increasingly shaped by humans.

235 Media advised the exhibition organisers and supplied and installed the media technology. Various special constructions individually designed by us, such as extendable cantilever arms for projector assembly, were used.

Amos Rex Museum, Helsinki

Client: Amos Rex Museum, Helsinki
Bill Viola: Inner Journey
22 September 2021 – 27 Februar 2022

Bill Viola’s first solo exhibition in Finland takes place in the underground exhibition spaces of the Amos Rex Art Museum in Helsinki, which opened in 2018. The exhibition presents twelve works from the artist’s late career (1994–2015) and the video game The Night Journey, a collaboration between Bill Viola Studio and USC Game Innovation Lab. In addition to large immersive projections, the exhibition features quiet installations and smaller, more intimate works. Common to all of Bill Viola’s works is their reflection on central themes of human existence: birth, life, death and spirituality.

As always when the Bill Viola Studio exhibits in Europe, 235 Media has taken over the technical planning and realization and supplied the video and audio technology.

Video of the game The Night Journey

Museum Ludwig

Client: Museum Ludwig, Cologne
“Boaz Kaizman. Green Area”
3 September 2021 – 9 January 2022

For the celebratory year “2021. 1700 Years of Jewish Life in Germany”, the Museum Ludwig has invited the artist Boaz Kaizman (born 1962 in Tel Aviv, lives and works in Cologne) to develop a new work that will enter the museum’s collection following the exhibition. The large-format video installation created by Boaz Kaizman consists of a total of 16 films projected in a complex choreography by seven video projectors onto two walls of the large exhibition hall. The spatial sound also follows compositional principles, but the sound tracks of all the films can also be listened to individually in their entirety via headphones.

235 Media designed, provided and installed all the technology for the elaborate video/audio installation.

Hafenamt Dortmund

CLIENT: Dortmunder Hafen AG
26th March 2019

The Alte Hafenamt (old harbour master’s office) was designed by city construction inspector and architect Friedrich Kullrich, and built in 1889. Just as it did in the past, it continues to serve as a landmark for skippers arriving in the port of Dortmund. The listed building is now home to the new “Shipping and Ports” permanent exhibition by Dortmunder Hafen AG, which provides information on shipping and modern port management. Visitors gain an insight into the history and current development of Dortmund’s port.

One of the exhibition’s highlights is a multimedia projection that takes the birth and further development of Dortmund’s port and transports it virtually to the Alte Hafenamt. A quay wall running around the virtual dock gives visitors a bird’s-eye view of the show. From three sides, visitors can glimpse into the past, present and future of Dortmund’s port.

Further fields are opened up by a fascinating audio accompaniment, as well as old film footage of Dortmund and brief statements from various sectors of the port. Each topic can be selected individually, with the overall effect being to create a very personal impression of Dortmunder Hafen AG.

235 MEDIA designed and implemented the multimedia projection.

In cooperation with bild-werk Expo & Event GmbH.

InfoCenter

CLIENT: indeland GmbH
July 2017

The town of Düren is continuing to expand its leisure infrastructure. With financial support from RWE Power and Langerwehe District Council, the redevelopment company indeland GmbH has established a multimedia and interactive information centre on a previously disused site at Langerwehe station. The new facility is known as the “InfoCenter indeland” and provides future visitors with details on the leisure activities Indeland has to offer as well as information on the history of the region and the local lignite industry.

The information centre opened in July 2017. It places a particular emphasis on involving and engaging visitors by including multimedia information stands and interactive areas. Those who are interested may, for example, take the opportunity to try out an e-bike simulator. Visitors can also use an e-card module to take selfies and send these as greetings from Indeland.

Media technology and adaptation and expansion of existing contents for the media stations were realised by 235 MEDIA.

Photos: RWE

Showroom “LivingROM”

CLIENT: ROM AG
March 2017

ROM AG is a Belgian producer of upholstered furniture, headquartered in Eupen. This family-owned company was founded in 1961, and currently has a total of around 900 employees in four locations. Every year, the company sells more than 30,000 fabric and leather furniture suites in more than 20 countries. In recent years, ROM AG has specialised in the IT-supported configuration of upholstered furniture, and the networking of upholstered furniture with smart home systems.

For the first “LivingROM” shop, 235 MEDIA collaborated with ROM AG to create an interactive sample wall which allows customers to configure combinations of sofas, carpets and side tables to their own requirements. As soon as one of the wall’s approx. 500 fabric samples is placed on the table, the corresponding groups of fabrics and recommendations are illuminated on the wall in precise detail by means of projection mapping. The sample wall is also designed to interact bidirectionally with the 3D configuration software specially developed by ROM AG.

Hapimag Showroom

CLIENT: Hapimag
MARCH 2016

For the showroom of the company Hapimag in Hamburg 235 MEDIA developed and realized the complete media concept. This communicates the Hapimag holiday world to visitors in an interactive way.

An interactive display window identifies passers-by and shows them videos and current offers. In the showroom an animated multitouch water surface shows visitors the holiday world of the Hapimag resorts. Activation of themes allows visitors to find information using text images and videos of the worldwide locations. Images and videos from the resorts are alternated on six digital screen frames. That holiday feeling is enhanced with sounds of the sea.

For those who wish to dive deeper into the holiday world, you can find out more about the various themed worlds using interactive tokens, which are fitted with RFID, to activate videos on a 4K monitor.

German Federal Ministry for Economic Affairs and Energy

CLIENT: German Federal Ministry for Economic Affairs and Energy
2014 til 2015

On behalf of the “German Federal Ministry for Economic Affairs and Energy”, 235 MEDIA has designed and implemented a variety of animations and interactive applications within the framework of 14 overseas trade fairs addressing all aspects of “renewable energies”. The aim is to present Germany on the international stage in connection with progressive ideas and innovative products in the field of renewable energies and energy efficiency.

In close coordination with the “Energy Efficiency”, “Renewable Energies” and “Energy Transition” export initiatives, the work has produced, among other things, a 3D animation of a model energy-efficient house, an optimum energy landscape with smart-grid systems, and a 360° projection. All of the applications were produced in a multilingual format comprising seven languages. Here, the focus lies on communicating complex contexts and technologies to trade-fair visitors from various cultural and linguistic backgrounds in a short reception time.

235 MEDIA carried out the conception, graphic design, programming and sound design.

Ruhrverband

CLIENT: Ruhrverband
March 2013

For the “Ruhrverband Road Show 2013” the existing application for an interactive table is being ported onto a tablet PC app.

In a fun and informative way the app gives explanations about the fields of activity of the Ruhrverband to the approx. 40 schools that are visited during the road show. On the one hand the app is loaded with factual images and text information and on the other hand with two games: A multiple choice quiz with four answer possibilities per question and a memory game. Both challenges must be overcome within a given time. The race against time is shown in the form of an animated hourglass, in which however instead of sand, water represents the passing of time.

235 MEDIA took over all the steps from the concept creation to design, programing and implementation of the content and selection of the tablet hardware.

German Federal Office of Economics and Export Control

CLIENT: German Federal Office of Economics and Export Control
January til November 2013

Within the framework of the Renewable Energies/Energy Efficiency Export Initiatives, the Federal Republic of Germany is participating in a total of 10 trade fairs with a joint stand in 2013. Part of the corporate design is an interactive media table and a 360° projection that is used to support the communication goals. In addition, these exhibits act as design elements and help the stand to achieve a long-range effect.

The media table realised by 235 MEDIA consists of a circular projection table with a diameter of 100 cm, a projection cylinder with a 500 cm diameter mounted above the table, and the corresponding control units. The multi-touch surfaces allow visitors to learn interactively about the focal topics of the Renewable Energies/Energy Efficiency Export Initiatives. Different imagery is generated on the projection cylinder depending on the accessed content, providing changing atmospheric moods at the trade-fair stand.

The rear projection is complemented by a multi-touch function with an IR camera detection system, an IR laser matrix and a HD camera. The 360° projection is realised with six projectors on a rear-projection screen and steered by a Watch Out system.

Stations:
Abu Dhabi (United Arab Emirates), Johannesburg (South Africa), St. Petersburg (Russia), Bangkok (Thailand), San Francisco (USA), Tokyo (Japan), Mexico City (Mexico), Manila (Philippines), Buenos Aires (Argentina), Casablanca (Morocco)

Inside the Station

CLIENT: International Polar Foundation, Brüssel
DECEMBER 2012 TIL MAY 2013

The “Inside the Station” exhibition takes visitors on an expedition to the South Pole! The destination is the “Princess Elisabeth Antarctica” polar research station.

235 MEDIA was responsible for supervising and implementing the concept of the whole media production of the exhibition, which covers 700 m2. This includes an interactive media table located in the technology room, the centre of the exhibition. At this multi-touch table, visitors can enjoy the experience of playing with the complex system of the zero-emission polar base. Seven more external monitors are integrated into this room environment and display the respective energy levels of electricity consumption and production.

In addition, 235 MEDIA has implemented an interactive telescope with which visitors can learn more about the polar station. The video editing, subtitles, and sound design of the various exhibition rooms complete the immersion in the media environment, which enables visitors to be transported to Antarctica or to the kitchen in the polar station.
All the media equipment was delivered and installed by 235 MEDIA.

PARTNER:
In cooperation with Atelier Brückner

Bayer 3D-Markenraum, Warschau

CLIENT: Bayer SP. z o.o.
NOVEMBER 2012

235 MEDIA designed and realised a two-area 3D Brand Space for Bayer’s company location in Warsaw. The entire media planning and installation process was handled by 235 MEDIA. In the showroom area, backlit printed graphics fill the walls and lend the room an intensive background atmosphere that directs the visitor’s concentration to a large Interactive Table presenting products and innovations from all Bayer subgroups.

The Interactive Table is fitted with an RFID receiver unit for nine tokens, also developed by 235 MEDIA, that contain RFID transmitter chips. The tokens, which are distributed over stainless-steel pedestals around the Interactive Table, each represent a specific Bayer product and initiate an associated product story when placed on the specially provided area on the table. This haptic device is an additional attractive and often-used interactive feature that allows visitors to explore Bayer’s products and innovations. The application is based on the Interactive Cross-Linked Media Database developed by 235 MEDIA. This software system can be used with various presentation media (touch screen, Interactive Table, website, etc.) and allows location-specific adaptation and worldwide updating of complex content via a server system. Developed for Bayer AG, the system is used across the globe and has already been implemented in the languages German, English, Chinese, Finnish, Polish, Russian and Spanish. The content’s editorial management and implementation is carried out at 235 MEDIA.

Three monitors built into a wall show “Challenge/Solution Videos” that illustrate Bayer’s commitment to the core competencies of health, agriculture and materials science within the context of global megatrends.

The second area of the 3D Brand Space, which can be separated from the showroom area by a sliding glass wall, is referred to as a laboratory and acts as a versatile multi-functional room for group visits, talks and similar events. The room is equipped with two touch-screen monitors, radio microphones and ceiling loudspeakers, as well as mobile tables and seating. 235 MEDIA installed a management unit in an alcove, allowing all monitor content and audio functions to be controlled and combined via a touch screen and intuitive user menu. Thanks to an integrated matrix, additional information such as films, animations, applications or external signals from a laptop can be displayed on any monitor.

PARTNER:
Kutscher: graphics in motion, Cologne

Bayer Liaison Office, Berlin

CLIENT: Bayer AG
OKTOBER 2012

The new premises of Bayer’s Liaison Office Germany in Berlin offer the ideal conditions for communicating innovation in a hands-on fashion. In close cooperation with Bayer AG’s Communications – Corporate Events department, 235 MEDIA designed the entire showroom, from the artistic concept to the interior architecture and the media planning and realisation.

Laid out as an open communication area, the Liaison Office in the headquarters of Bayer HealthCare Pharmaceuticals is equipped with an Interactive Table that presents products and innovations from all Bayer subgroups. The application is based on the Interactive Cross-Linked Media Database developed by 235 MEDIA. This software system can be used with various presentation media (touch screen, Interactive Table, website, etc.) and allows location-specific adaptation and worldwide updating of complex content via a server system. Developed for Bayer AG, the system is used across the globe and has already been implemented in the languages German, English, Chinese, Finnish, Polish, Russian and Spanish. The content’s editorial management and implementation is carried out at 235 MEDIA.

To allow larger visitor groups to access the information conveyed through the various media, the Liaison Office is also equipped with a large-format projection wall. The projected content – such as films, content from the Interactive Table or PowerPoint presentations – is controlled via a tablet PC equipped with an intuitive user interface developed specially by 235 MEDIA.

A large counter provides structure to the room and allows the company to provide catering for guests. In addition, an integrated USB interface allows, for example, a notebook computer to be connected and further content to be presented on the projection wall.

Large-format prints that fill the walls in the hallway area and showroom act as visual anchor points and present the spectrum of Bayer’s activities in the fields of health, agriculture and materials science.

PARTNER:
In cooperation with Bayer AG, Communications – Corporate Events

Bayer Material Science – Technikomm

CLIENT: Bayer Material Science
November 2012

235 MEDIA has developed and set up a three-dimensional, interactive visitor guide for Bayer Material Science’s “Technikomm” in Leverkusen.

Using a tablet PC, visitors move through a virtual space that corresponds to the real exhibition area. The viewing angle seen on the tablet PC corresponds exactly to that looking at the real exhibits. This way, detailed information on the material characteristics can be gathered intuitively. In addition, the system offers selected tours where visitors have direct access to a wide range of information, images and film footage specifically arranged by topics and materials.

The application was produced in German and English. Other languages can be added. The tablet PCs are housed in a tablet cabinet that on the one hand takes care of the power supply, and on the other allows them to be updated centrally

Emschergenossenschaft & Lippeverband

Client: Emschergenossenschaft & Lippeverband
MAY 2012

The Emschergenossenschaft & Lippeverband work together in partnership as the largest waste water disposal company and operator of sewage treatment plants in Germany.

235 MEDIA has created an interactive table model to present the complex circulation of water and energy. It comprises of two seamless monitors, a touchscreen and 3D models. Using a menu, the circulation of sewage disposal and the connections between the supply and the consumption of energy are presented and explained, as are the generation and use of heat. The monitor surfaces are covered with a glass panel and complemented in certain areas with 3D models, such as wind turbines, thermal power stations, and gas storage facilities. Via the touchscreen mounted to the side, the visitor can call up various categories and observe the circulation and flow of heating, electricity, sewage gas, and waste water via the large displays. The system can, with minimal effort, be adjusted to reflect new processes and technologies.

PARTNER:
In cooperation mit Schirwon Messekonzepte mit Format GmbH.

Bayer 3D Markenraum, Beijing

Client: Bayer 3D Brand Room, Beijing
JANUARY 2012

The 3D brand room is the public face of Bayer AG at their new headquarters in Beijing. In this building, completed in 2006 by the gmp architects von Gerkan, Marg and Partner, a visitors centre has been set up on the third floor, a third of which is made up of an interactive room installation. Here, the three topics of “Climate + Resources”, “Nutrition” and “Health” are presented through a progressive, interactive design and an attached lighting display, also describing the related global challenges. At the heart of the display are three interactive tables, upon which thematically arranged “product stories” are presented; for example, the contribution made by Bayer AG to solving existing problems.

The basis of this application is a server based presentation tool developed by 235 MEDIA – the Interactive Cross-linked Media Database. Thanks to its flexible architecture, this software system enables the use of different presentation media (touchscreens, interactive tables, websites etc.) and allows a location-specific adjustment and worldwide updating of complex content via a server. The software contains a CMS (Content Management System), which enables the adding and configuration of data with different regional points of focus. The updating of clients in numerous international locations is performed by a web server, through an automatic update routine.

The system created for Bayer AG has locations around the world and is available in the following languages: English, German, Chinese, Finnish, Polish, Russian and Spanish.

PARTNERS:
Exhibitor / Project Management:  Bayer AG,  Leverkusen
Concept / Design: Bayer AG Leverkusen, 235 MEDIA GmbH, Cologne
Multimedia: 235 MEDIA GmbH, Köln
Film Production: Kutscher: graphics in motion, Cologne
Light: Peter Fischer Lichtgestaltung, Cologne

Bayer MaterialScience

CLIENT: Bayer MaterialScience
SEPTEMBER 2011

On 24th September 2011, the VCI Day took place. 90,000 visitors took up Bayer’s invitation to the “Open House”. A diverse and entertaining journey into the world of chemistry was provided for guests in Leverkusen, Berlin, Bergkamen, Bitterfeld, Brunsbüttel, Dormagen, Frankfurt, Krefeld-Uerdingen, Knapsack, Monheim und Wuppertal.

235 MEDIA developed and built a total of 57 interactive tables in ten German locations. Using images and text, the interactive tables presented fascinating stories from the research department about the inventor company Bayer, which were the highlight in the “Domes”. They informed the visitor about trends in “health”, “nutrition” and “climate and resources” and about the work carried out by Bayer in these fields.

4D–Kino & ECOPIA-Reifentest

Customer: Bridgestone
March 2011

235 MEDIA implemented a 4-D cinema and the ECOPIA-tyre-test bicycle for BRIDGESTONE, Europe. The 81st International Automobile-Saloon in Geneva (03/03 – 03/13/2011) was the first official location. The next location was at the 64th International Automobile tradeshow in Frankfurt am Main (09/15-09/25/20110

Bridgestone 4-D Cinema
The 4-D Cinema is inviting tradeshow visitors to review three Bridgestone tyres. You are able to select a 3-D movie for each of these tyres. The sound is provided by high-performance surround sound equipment. When the car starts, built in fans are blowing an airstream into the visitor’s face. If the vehicle brakes abruptly, the seat is raised by pneumatic equipment, allowing the visitors to experience the break function. If the animated vehicle begins slipping and swerving, the entire seat vibrates. If the tyre blows out after driving over a nail, the spectator will experience a slight bumping sensation on the seat. If the journey continues through ice and snow, the passengers will feel frigid air and if the tyre overheats due to too much rolling resistance, hot air is dispensed. The interaction of these functions transforms these films into a (almost) true 4-D experience.

Technology: 65” Panasonic 3-D monitor, Panasonic shutter-glasses, 2.1 surround sound. Additional features: Pneumatics, vibration engines, high-performance axial fans, cold- and climate technology, SPS-control system.

ENCOPIA-Tyre-Test Bicycle
In this adventure exhibit, a regular commercial pneumatic tyre is installed on one side and a Bridgestone ECOPIA-low friction tyre on the other side. During the ECOPIA tyre-test the spectators can sit in a comfortable sportsseat and experience the difference between the tyres. Although the tyres have identical measurements, the differences between the two tyres regarding rolling resistance and road noise can be distinguished.

PARTNERS: In cooperation with Uniplan GmbH & Co.KG

Grillo

Client: Grillo-Werke AG
MARCH 2011

The “Grillo” family-operated business has focused on zinc and sulphur production since 1842. The family’s documented history goes back to the early 16th century. 235 MEDIA has created an interactive table to make the family tree with over 1500 members and the family business history conveniently accessible.

In addition, the documented family history can be explored in nine showcase-monitors. The original documents and business correspondence of the company’s ancestors and their descendants is often still written in “Sütterlin” , (old German script) and is transcribed by integrated touch screens. The company still owns the authentic muffle tubes that were used for zinc production in the 18th century. Diverse projections are installed inside of these clay pipes, showing the chemical and visual reaction of zinc-recovery as well as filmed documentation about historical zinc recovery.

PARTNERS: In cooperation with Bildwerk.

Nanotoxikologie

CLIENT: DASA
NOVEMBER 2010

An interactive application of the topic of nanotoxicology was developed by 235 MEDIA for the DASA in Dortmund, in cooperation with experts from the Federal Institute for Occupational Safety and Health.

The topic of nanotechnology and its potential risks is much talked and written about but only very few facts are known. The touch screen application offers a short playful introduction into the nano-cosmos and offers the visitor an overview into the potential of the nanotechnology as well as into the current state of the research into its risks. The protection-at-work aspect is in the foreground here. The application can be found in the section “hazardous materials” in the permanent exhibition.

RWE

CLIENT: RWE

OKTOBER 2010

The Coal Innovation Centre at Niederaussem is now accessible to visitors. At interactive exhibits, visitors can see for citizens and provide detailed information about the technology and features the work force, and discover there are such new technologies to improve energy production and consumption tested.

An avatar greets guests and draws attention to the many ways of the exhibition. The core of the Information Centre is a real model of the power plant complex – here is the complex world of power generation interactive experience.

The navigation through the topics lignite, CO2, and future technologies via plastic knob. On the opposite side, visitors can use an intuitive touch interface virtual select information that will be highlighted to the power plant model. Thus, the power plant processes and interactive spatial experience.

Cross-company issues such as renewable energy or global CSR projects are also available on a 65 “multi-touch screen.

RUHR.2010

CLIENT: RUHR.2010 GmbH
SEPTEMBER 2010

On the occasion of the region’s year as the European Capital of Culture, a number of new visitor information centres were opened in Dortmund, Duisburg, Oberhausen and Bochum. In all four locations, a 2m x 2m interactive table serves as the central information system, providing an attractive overview of the diverse possibilities offered by the cities of the Ruhr Valley.

In the centre of the table is an aerial perspective of the Ruhr region, overlaid with graphic elements that provide basic information, such as the names of towns, major roads and rivers. Along the edges of the table – to the “North” and “South” – are workstations, at which six visitors at a time can discover the cities of the region. Images, videos and text are used to present major sights and events, while, for the purposes of orientation, a magnifying glass moves over the landscape, highlighting each location on the central map. The introductory animation simulates day turning into night and presents special events from the region. Over 200 pieces of content can be accessed via the interactive table. They are managed via a specially developed CMS and automatically updated each day for all four tables. At each one, two full HD projectors beam a presentation in full HD resolution.

PARTNERS:
In cooperation with RUHR.2010 GmbH und Stadt Dortmund/Stadt Bochum/Stadt Oberhausen